Tariffs aren't typically top of mind for drivers, but recent policy changes have brought them to the forefront. Effective April 9, 2025, the Canadian government imposed a 25% surcharge on non-CUSMA-compliant vehicles imported from the United States, as well as on the non-Canadian and non-Mexican content of CUSMA-compliant U.S.-made vehicles. This move is a direct response to the U.S. administration's tariffs on Canadian goods and has significant implications for automakers like Audi.
Global Production with Local Implications​
Audi's manufacturing footprint spans the globe, with production facilities in Germany, Hungary, Belgium, Slovakia, Spain, Mexico, and China. For Canadian consumers, this diverse production network has generally ensured a steady supply of vehicles. Models like the Q5, assembled in Mexico, have been particularly popular and, until now, largely unaffected by trade tensions.​ However, the new Canadian tariffs introduce complexities. While vehicles produced entirely in Mexico or Canada remain exempt, those assembled in the U.S. with parts sourced from non-CUSMA countries may now face the 25% surcharge. This could impact the availability and pricing of certain Audi models in Canada.​
Implications for Canadian Audi Buyers​
Canadian Audi enthusiasts may experience varied effects depending on the model. Vehicles like the A6 or specific S-line performance models, which are built in Europe and imported through the U.S., might see price increases or limited availability due to the compounded impact of U.S. and Canadian tariffs. Conversely, models produced in Mexico, such as the Q5 and Q3, are expected to remain more stable in both supply and pricing.​ The automotive industry is already witnessing price hikes. For instance, Tesla has reported increases of up to 22% on certain models in Canada following the implementation of these tariffs. While Audi has not yet announced specific price adjustments, similar trends could emerge, especially for models affected by the new trade measures.
Audi's Strategic Response​
Audi's global manufacturing capabilities provide a degree of flexibility in navigating these trade challenges. The company can adjust production volumes and distribution channels to mitigate the impact of tariffs. For Canadian dealers, this may involve emphasizing models assembled in tariff-exempt regions and offering promotions to maintain competitive pricing.​ At Audi York in Toronto, ON, we're closely monitoring these developments to ensure our customers continue to have access to a wide range of Audi vehicles. Our team is prepared to provide information on model availability and assist in selecting vehicles that align with both preferences and budget considerations.​
Looking Ahead​
While the introduction of new tariffs presents challenges, Audi remains committed to delivering high-performance, luxury vehicles to Canadian drivers. We encourage customers to stay informed about these changes and to consult with our dealership team for the latest information on vehicle availability and pricing. Visit Audi York in Toronto, ON, for a personalized consultation and experience the Audi difference, even amidst evolving trade landscapes.​
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